We are who we know ourselves to be, and we are what we love. Consumers are too smart for that. Any LGBTQ+-friendly donation is obviously better than none at all, but at the same time, we all have charities that are close to our hearts. Videos. This collection is available year-round. And, above all else, make sure your own workforce feels comfortable, supported, and heard. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. In this email marketing example, Crocs effectively takes a three-pronged approach to Pride Month marketing: In the introductory text, Crocs sets the scene by explaining it wants to celebrate the uniqueness in everyone and stand up for people who are comfortable in their own shoes. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. Want to view our regional site for New Zealand? The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. Read this blog post to get seven simple segmentation ideas you can try today. For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. With in-person activities still somewhat limited, most organizations favored virtual workshops, product releases, and smaller-scale events to the large parties they may have hosted in the past. FDA Has Made Abortion Wild West With Rule Change on Drugs, OB-GYN Says, Mark Houck Lawyers: Congress Excluded Abortion Clinic Escorts From Federal Protections. They want to know that your allyship is the real deal. LinkedIn sets this cookie to store performed actions on the website. The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. This is a great example of how to add value rather than hopping on the bandwagon of trendy Pride support posts. An anti-discrimination policy that includes specific language around LGBTQ+ discrimination, with clear and enforceable consequences for those who dont comply. Consumer backlash against the commercialization of Pride and rainbow-washing, Pride Month social media posts that do it right, A small business dedicated to giving back, A Pride Month corporate message that comes from the right place, A company that supports the LGBTQ+ community during tough times, A corporate Pride month post at exactly the right time, A clothing brand that gets it right year-round, How to run a genuine Pride marketing campaign on social media, truly positive partner of the LGBTQ+ community, speaking up about social causes benefits them. It is a month to show support for the LGBTQ+ In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. This cookie is set by GDPR Cookie Consent plugin. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. Depending on which section of the collection you purchase from, Everlane donates $5 per item to these organizations. The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. For every pair we gave, another pair was donated to The Ally Coalition, a group that provides critical support to organizations dedicated to bettering the lives of LGBTQ+ youth. And theres another aspect that works well here. Lucy & Yak, a clothing brand based in the UK, supports the trans community specifically by sticking to one sizing system (instead of a binary mens and womens sizing system). A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. Content Expert at teambuilding.com. These cookies ensure basic functionalities and security features of the website, anonymously. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. Bidens Border Disaster Isnt Incompetence. Many of these laws target the rights of trans youth to play school sports or criminalize doctors for providing life-affirming care to trans youth and their families. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away. So it should be applauded for not shying away from specificity here. We have 30+ experiences to choose from, and thousands of five star reviews. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. In reality, theres only one real pitfall: if youre only using Pride as an opportunity to sell rainbow-adorned products, you really shouldnt bother. What do we know YouTube for? Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. By now, brands understand that speaking up about social causes benefits them. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. Its all intertwined. Megan Rapinoe, Being gay is a natural normal beautiful variation on being human. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. Our best articles, guides, and how-to magic. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. Which is precisely what Levis does here: There are a couple of factors that make this an effective email. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. We believe that its possible to do bothto offer a broad range of viewpoints in our bookstore, and support diversity, equity, and inclusion.. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. How many of these companies work to implement real change for the LGBTQ+ community? Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. If you fall in love with a boy, you fall in love with a boy. #StopAsianHate is a LGBTQ issue. Perhaps the most important question to ask yourself, as an enterprise brand, is not how to enter the Pride Month conversation, but whether youve yet established any lasting and genuine relationship with the LGBTQ+ community both within your company and beyond your walls. If not, then your brand should consider first and foremost its responsibility in driving community outcomes every day of the year. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. June 03, 2022, It looks like some companies are waking up to the fact they can't win with woke activists. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. Video. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. These cookies track visitors across websites and collect information to provide customized ads. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. Its the revolution! Sylvia Rivera, Darling, I want my gay rights now. Marsha P. Johnson, The only queer people are those who dont love anybody. Rita Mae Brown, Heterosexuality is not normal, its just common. Dorothy Parker, People will stare. What am I hoping to gain from inserting myself into this conversation? Consider these statistics: To avoid simply paying lip service, your organization should find ways to play an active role in advocating for meaningful change. Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign. Its Intentional. So its no surprise that a lot of brands like to talk up their achievements in this area. Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. This cookie is set by GDPR Cookie Consent plugin. At this critical time in the fight for LGBTQ acceptance, we must continue to drive awareness to the pressing issues affecting our community, including the lack of LGBTQ protections nationwide. But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. Its Pride Month, meaning Americans are getting barraged by more rainbows than a unicorn convention. The companys employees will also serve as mentors through the program. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. This Pride Month, it has never been more important to show up for LGBTQ people, specifically the trans community, which continues to be disproportionately impacted by discrimination, violence, and inequality. Not only that, but the brand compels users to read about the additional commitments its making to support LGBTQ+ communities: By publishing those commitments, Bath & Body Works knows itll be expected to achieve them. LinkedIn sets this cookie for LinkedIn Ads ID syncing. Thats a lot of different LGBTQ+-friendly messaging in a single email. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Getting your employees involved in Pride planning will accomplish several things. Pride Month is arguably the worlds biggest celebration of the LGBTQ+ community. In other words, its always important to be genuine and practice what you preach. Its also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company. We are powerful because we have survived. Audre Lorde. One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. Events dont need to be grandiose to be impactful. These cookies will be stored in your browser only with your consent. We also use third-party cookies that help us analyze and understand how you use this website. Call it out as such. Here are a few things your company can do: 1. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? For example, if youre not an apparel brand, think twice before creating and more importantly, selling rainbow t-shirts. Explain exactly what your support means, how you currently give back to the community, as well as any future plans you have to expand those efforts. SAP posted this one on National Coming Out Day in October, highlighting the fact that theyre thinking about Pride 12 months a year: As weve seen, Pride Month isnt the only great time to support the community; for the best brands, its a year-round priority. First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. June is LGBTQ+ Pride Month. Pride Month and Pride Day are not mandatory. Youre an a**hole. Morgan Freeman, We should indeed keep calm in the face of difference, and live our lives in a state of inclusion and wonder at the diversity of humanity. George Takei, Love and compassion are necessities, not luxuries. Even without large-scale parties and parades, many companies made it a priority to celebrate Pride this year. These phrases are a subset of inspirational quotes for work, and are a way to celebrate Pride Month at the office, and celebrate pride virtually at work. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. To sound off, please email letters@DailySignal.com and well consider publishing your edited remarks in our regular We Hear You feature. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. But opting out of some of these cookies may affect your browsing experience. Companies also took advantage of the ability to connect online by hosting worldwide events to bring their entire organizations together, regardless of geographical distance. Analytical cookies are used to understand how visitors interact with the website. Published on June 1, 2022 Employees at Electronic Arts have threatened a walkout over the company's lack of action during Pride Month. Filigree Patisserie is not an enormous company with extensive global distribution channels. On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Without them humanity cannot survive. Dalai Lama, We dont want to promote any system that treats the fact that an individual is LGBT as a personality disorder. Apart from these shirts spreading the message that were all 100% human and all have an inherent right to civil liberties, purchases of these clothing pieces also benefit several different human rights organizations. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. By clicking Accept, you consent to the use of ALL the cookies. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. Its not a phobia. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. There are countless examples of movies that have been criticized for failing to hire actors from the backgrounds and cultures they claim (or attempt) to portray. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech policy and saying it would not sell books that frame LGBTQ+ identity as a mental illness.. At a time when the number of out LGBTQ people continues to grow, we should take Pride Month to celebrate who we are, but also to remember the root of Pride is in protest and in demanding full acceptance and equality. brands during // after pride pic.twitter.com/qQ6DtSAznW. And anything that perpetuates that perception is harmful not only to that member of the community but the entire community. Kamala Harris, We must make it clear that a platform of I hate gay men and women is not a way to become president of the United States. Jimmy Carter, LGBT people are some of the bravest and most potent change agents and leaders I have encountered, and the most forceful defenders of the vulnerable and voiceless, because they know what its like to be there. Ronan Farrow, Were born alone, we live alone, we die alone. Join the millions of people who benefit from The Daily Signals fair, accurate, trustworthy reporting with direct access to: Dont have time to read the Washington Post or New York Times? You cant really pick it apart. ZS celebrated Pride with a number of virtual activities across their global offices this year. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. May 24, 2022 Never allow yourself to be made a victim. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. LinkedIn sets the lidc cookie to facilitate data center selection. We welcome you and we celebrate you, whoever you may be. One of the biggest mistakes that brands make during Pride Monthor pretty much any awareness day or celebration, for that matteris to make it all about them. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. According to Urban Dictionary, rainbow-washing is the act of using or adding rainbow colors and/or imagery to advertisements, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ+ equality (and earn consumer credibility) with a minimum of effort or pragmatic result.. Read More. Here are seven Pride Month email examples that get it exactly right. GLAAD statement: "There can be no Pride if it is not intersectional". First is Amazon. Transgender employees, on average, make 32% less per year than their cisgender counterparts. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. The Depository Trust & Clearing Corporation. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the Thankfully, it appears that Amazon isnt going to take the two books down. But even if theyre not a mega-conglomerate, this doesnt stop them from giving back to the LGBTQ+ community. Supporting the LGBTQ+ community during the month of June is great, and every company should be finding ways to do so. Be outraged, offended, angry and intolerant of any discussion or any one who describes you as unequal, undeserving or unnatural for being just as you are. Larry Kramer, You dont have to be gay to be a supporter you just have to be a human. Daniel Radcliffe, This is why homophobia is a terrible evil: it disguises itself as concern while it is inherently hate. Tyler Oakley, The beauty of standing up for your rights is others see you standing and stand up as well. Cassandra Duffy, We need, in every community, a group of angelic troublemakers. Bayard Rustin, I hate the word homophobia. Send hyper-personalized messages that convert. Looking for good email segmentation ideas? Is your brand truly an ally of the LGBTQ+ community? And how exactly did they elevate these stories, you ask? The Daily Signal depends on the support of readers like you. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. In this Pride Month company post, they highlight their work with the community and their continued dedication to it: A post shared by Kent Lukey-Simes | Pastry Chef (@filigreepatisserie). Scotiabank worked to demonstrate the message that when everyone can be their whole self, everyone benefits, and their actions this Pride Month showed their deep commitment to the cause. Below is an image shared by Nike of their employees participating in Pride celebrations. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. Electronic Arts, the company behind the massively popular EA Sports and Battlefield video game franchises, told staff it didnt plan to post anything pride-related on its social media. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. Levis 2. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. Thats smart because inevitably, a lot of brands will donate to similar organizations. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Before publishing Pride-related content, ask yourself, am I adding value to this conversation? WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. You just need to get specific about the actions youre taking. Examples of Pride Month ideas for the office include LGBTQ+ historic sites and landmark visits, charity donations, and office Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. This ongoing cycle of violence against the trans community is an epidemic that must be imminently addressed, but only continues to worsen by the ongoing slate of baseless and shameful attacks on trans people on the state legislative level. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. The cookie is used to store the user consent for the cookies in the category "Analytics". And today, were taking a look at both. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. Youre not scared. Jun 23, 2022. Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. Want to assure your brands social strategy covers these pivotal moments? Why is June Pride Month? Proven strategies and plays that actually help you do your job. Therefore, any argument which says differently is an immoral supremacist one. If youre not sure where to start, we recommend implementing the following: You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive. This could all change with the passage of the Equality Act, which would provide comprehensive protections for LGBTQ people, as well as women, people of color, and religious minorities. For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. Crocs 7. It doesnt care who your parents are. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. Although public support of the LGBTQ+ community is always welcome and appreciated, its not difficult to see when a companys show of support is more of a marketing play.
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